153  0 Kommentare Billie Jean King Serving Facts for e.l.f. Beauty to Change the Board Game to Support Inclusivity

Billie Jean King serving facts for e.l.f. Beauty to Change the Board Game to support inclusivity. (Graphic: Business Wire)

“Fighting for gender equality and inclusivity has been the driving force in my life for 70 years. Change is often a slow process and those in positions of power can bring about change quicker. e.l.f. Beauty is leading change in the boardroom and showing us investment in equality and inclusivity will ultimately be rewarded with tangible results,” said King.

King previously partnered with e.l.f. to commemorate the 50-year milestones of the “Battle of the Sexes” and equal prize money at the U.S. Open.

In a new campaign that supports e.l.f.’s wider “Board Game” initiative, King picks up her racket and launches fact-filled tennis balls at an in-progress board meeting. She serves up, for example:

• Women make up only 27% of U.S. corporate boards*
• The average U.S. corporate board is 88% white*

e.l.f.’s long-time partner agency for purpose work OBERLAND created these comical but impactful spots with O-Positive Production Company and Director Miranda Haymon to highlight the inequity at the top of America’s companies.

e.l.f. Beauty is one of only four publicly traded U.S. companies out of 4,200 with a board of directors composed of two-thirds women and one-third diverse representation.**

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“e.l.f. Beauty believes it is important that it reflects the diverse communities we serve, and that means everywhere. We believe that the inclusivity of our Board of Directors and Executive Team has been a driving factor in our extraordinary business results over the last five years. Doing the right thing is good for our community - and good for business: e.l.f. has proven that with 20 consecutive quarters of net sales growth***,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “We are asking our peers and partners to join us in increasing diversity in the highest seats of power. Change the board game, normalize diversity, change the world.”