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Billie Jean King Serving Facts for e.l.f. Beauty to Change the Board Game to Support Inclusivity - Seite 2
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0 Kommentare“Serving Facts” also highlights e.l.f.’s partnership with the National Association of Corporate Boards (NACD) to create a trailblazing board accelerator program that trains and creates visibility for 20 women and/or diverse board-ready candidates. NACD Accelerated is a unique, two-year program that creates a pathway for executives to prepare for board service.
The “Serving Facts” spots were developed to complement an informative animated “Better Board” video, also produced by OBERLAND, with powerful, proprietary statistics about the inequality that still exists on corporate boards in 2024. This initiative is part of an ongoing awareness-and-action campaign with additional activations to come.
Lisa Topol, Executive Creative Director and Managing Partner at OBERLAND says, "Billie Jean King is the perfect partner for this initiative. Not only is she a tireless warrior for equality in sports, but she takes the fight wherever it's needed, even if that means packing up her racket and serving some cold, hard facts in the middle of a board meeting. Every ball Billie Jean King hits serves up a real disparity, like the fact that the average U.S. corporate board is only 12% diverse and 88% white. This has to change. And if there's one thing about Billie Jean King and e.l.f., it's that they won't stop fighting for what's right until it's game, set, match."
Learn more at changetheboardgame.com/bjk.
*Source: 2023 BoardEx Non-Executive Director Database analysis of UD publicly traded companies on NASDAQ + NYSE
**Source: SSRN/ S&P 500 Global Marketing Intelligence
***As of e.l.f. Beauty’s most recent earnings report for 3Q Fiscal Year 2024
About e.l.f. Beauty
e.l.f. Beauty (NYSE: ELF) is fueled by a vision to be a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Our mission is to make the best of beauty accessible to every eye, lip, face and skin concern, through our brands e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and Naturium. We are committed to our superpowers of delivering premium-quality products at accessible prices with universal appeal that are clean, vegan, cruelty free and Fair Trade certified. Learn more at www.elfbeauty.com
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